Conducted online discussion groups with three distinct caregiver audiences to build in-depth health journey maps to understand consumer experiences, inform future strategies for recruiting, and retain new employees and customers.

Revealed consumer perceptions and unmet needs for new OTC products, providing insights that shaped brand development and strategic decision making

Interviewed with healthcare professionals to uncover treatment pathways, gather critical insights, and identify adoption barriers, providing actionable strategies to reduce customer churn

A segmentation survey identified four distinct segments of the Medicare market and helped the client understand their audience, their lives, and their concerns

Empathetic qualitative discussions uncovered strategies for a healthcare organization to offer more directed outreach programs and evolve care