Traveler segmentation research uncovering distinct motivations to guide brand positioning for a leading destination marketing organization.

Optimized in-store displays by integrating customer feedback through online discussions, surveys, and in-person testing, enhancing shopper engagement and merchandising impact

Brand health survey across targeted industries to assess awareness, competitive positioning, and advertising effectiveness for a major mutual insurance company

Digital diaries and in-depth interviews to map the customer journey and inform positioning strategies for a global B2B manufacturer.

Mobile ethnography and dinner discussions to uncover fine diner beverage decision-making and inform menu and service strategies for an alcoholic beverage provider.

Consumer attitudes and usage survey among consumers to uncover category drivers, barriers, and purchase motivations for a CPG brand preparing to launch a CBD product.