Case Studies

See our work in action through these case studies featuring a synopsis of the client ask, W5’s approach, and how study results helped our clients meet strategic objectives for their organization.

W5 4/22/25 W5 4/22/25

Evaluate Mobile Self-Checkout Behaviors

Evaluated shopper reactions to checkout-free technology, identifying key perceptions and barriers that informed strategies to improve customer engagement

W5 12/29/21 W5 12/29/21

Navigate Brand Acquisition

W5 12/23/21 W5 12/23/21

Design for Ease of Shopping