Case Studies
See our work in action featuring the client ask, W5’s approach, and how results helped our client meet strategic objectives for their organization.
Featured Spotlight Studies
Case Studies
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Category (Study) Filter
- Advertising Agency
- Attitude & Usage Research
- Audience Profiling
- B2B
- Brand Equity Explorations
- Brand Health Assessment
- Brand Positioning
- Co-Creation
- Concept & Message Testing
- Conjoint Analysis
- Consumer Journeys
- Design Driven Deliverables
- Dinner Groups
- Ethnographic Research
- Ethnography
- Focus Groups & IDIs
- Global
- Personas
- Price Sensitivity Research
- Product Development
- Segmentation
- Strategic Tracking
Segment and Personalize Pet Parents
Identified high-value Pet Parent segments with targeted strategies that fueled growth for the brand in the online pet supply market
Bring Fan Insights to Life
Brought to life segments through detailed personas that improved audience targeting and helped drive more effective strategic engagement across the organization
Define a ‘Day-in-the-Life’
A segmentation survey identified four distinct segments of the Medicare market and helped the client understand their audience, their lives, and their concerns