Case Studies

Optimized in-store displays by integrating customer feedback through online discussions, surveys, and in-person testing, enhancing shopper engagement and merchandising impact

Ethnography, Focus Groups & IDIs

Retail

Brand Health Assessment, B2B, Strategic Tracking

Insurance

Track Brand Awareness and Equity

Brand Health Assessment, B2B, Strategic Tracking

Insurance

Brand health survey across targeted industries to assess awareness, competitive positioning, and advertising effectiveness for a major mutual insurance company

Brand Health Assessment, B2B, Strategic Tracking

Insurance

Focus Groups & IDIs, Consumer Journeys, B2B

Consumer Goods

B2B Consumer Journey Mapping

Focus Groups & IDIs, Consumer Journeys, B2B

Consumer Goods

Digital diaries and in-depth interviews to map the customer journey and inform positioning strategies for a global B2B manufacturer.

Focus Groups & IDIs, Consumer Journeys, B2B

Consumer Goods

Dinner Groups, Ethnography

AlcBev

Dinner Groups to Inspire Optimization

Dinner Groups, Ethnography

AlcBev

Mobile ethnography and dinner discussions to uncover fine diner beverage decision-making and inform menu and service strategies for an alcoholic beverage provider.

Dinner Groups, Ethnography

AlcBev

Attitude & Usage Research

Health & Wellness

Foundational A&U to Guide Launch

Attitude & Usage Research

Health & Wellness

Consumer attitudes and usage survey among consumers to uncover category drivers, barriers, and purchase motivations for a CPG brand preparing to launch a CBD product.

Attitude & Usage Research

Health & Wellness

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W5 6/22/26 W5 6/22/26

Fuel Effective Co-Branding Strategy

W5 6/22/26 W5 6/22/26

Message Testing with Older Adults

W5 6/22/26 W5 6/22/26

Explore Consumer Sentiment

W5 6/22/26 W5 6/22/26

Explore Financial Planning Behaviors

W5 6/22/26 W5 6/22/26

Inspire in the Product Design Process

W5 6/22/26 W5 6/22/26

Improve Member Retention

W5 6/22/26 W5 6/22/26

Inspire a Plant-Based Menu Offering

W5 6/22/26 W5 6/22/26

Refresh Brand Messaging

W5 6/22/26 W5 6/22/26

Assess Energy Decisions and Motivations

W5 6/22/26 W5 6/22/26

Inform Brand Positioning Territories

W5 6/20/26 W5 6/20/26

Assess Brand Health and Member Experience

W5 11/6/25 W5 11/6/25

Uncover Triggers to Inform UX Optimization

Conducted virtual UX interviews with parents of teens to test a communications campaign and vaping microsite, uncovering actionable insights to improve navigation, content clarity, and calls-to-action.

W5 4/22/25 W5 4/22/25

Uncover Brand Equity for Strategic Growth

Evaluated brand equity and app identity, uncovering key insights that sharpened the brand's positioning and strengthened its competitive advantage

W5 4/22/25 W5 4/22/25

Prioritize Features and Benefits

A dual-phased research approach with ethnographic research and conjoint analysis established an understanding of how knife customers shop the category

W5 4/22/25 W5 4/22/25

Empower the Voice of Physicians

Interviewed with healthcare professionals to uncover treatment pathways, gather critical insights, and identify adoption barriers, providing actionable strategies to reduce customer churn

W5 1/6/22 W5 1/6/22

Test Message Resonance with Teens

Focus groups uncovered details about motivations for vaping usage to inform refinement of messaging strategies that connect with teens

W5 1/4/22 W5 1/4/22

Empower Minority-Owned Businesses

Online discussions and one-on-one interviews established a clear view of minority-owned small businesses to facilitate optimized communication

W5 12/31/21 W5 12/31/21

Co-Creation for Product Innovation

Hybrid research provided insights for disposable product preferences, assisting client prioritization of concepts for refinement and further development

W5 12/30/21 W5 12/30/21

Attract Millennial Travelers

Iterative research allowed a state-funded travel bureau to apply initial audience reactions in real time, reducing the timeline for campaign review and refinement

W5 12/20/21 W5 12/20/21

Develop a Client-Centric Strategy

Executive interviews with CFOs and risk managers to uncover client defection drivers and improve service improvement strategy for a B2B insurance carrier.