Conducted virtual UX interviews with parents of teens to test a communications campaign and vaping microsite, uncovering actionable insights to improve navigation, content clarity, and calls-to-action.

Evaluated brand equity and app identity, uncovering key insights that sharpened the brand's positioning and strengthened its competitive advantage

A dual-phased research approach with ethnographic research and conjoint analysis established an understanding of how knife customers shop the category

Interviewed with healthcare professionals to uncover treatment pathways, gather critical insights, and identify adoption barriers, providing actionable strategies to reduce customer churn

Focus groups uncovered details about motivations for vaping usage to inform refinement of messaging strategies that connect with teens

Online discussions and one-on-one interviews established a clear view of minority-owned small businesses to facilitate optimized communication

Hybrid research provided insights for disposable product preferences, assisting client prioritization of concepts for refinement and further development