Case Studies
See our work in action featuring the client ask, W5’s approach, and how results helped our client meet strategic objectives for their organization.
Featured Spotlight Studies
Case Studies
Looking for something specific? Use these filters and search to see more W5 Case Studies!
Category (Study) Filter
- Advertising Agency
- Attitude & Usage Research
- Audience Profiling
- B2B
- Brand Equity Explorations
- Brand Health Assessment
- Brand Positioning
- Co-Creation
- Concept & Message Testing
- Conjoint Analysis
- Consumer Journeys
- Design Driven Deliverables
- Dinner Groups
- Ethnographic Research
- Ethnography
- Focus Groups & IDIs
- Global
- Personas
- Price Sensitivity Research
- Product Development
- Segmentation
- Strategic Tracking
Uncover Brand Equity for Strategic Growth
Evaluated brand equity and app identity, uncovering key insights that sharpened the brand's positioning and strengthened its competitive advantage
Benchmark Brand Health
Assessment served as a strong benchmark to track and monitor brand health and campaign impact metrics over time
Empower Minority-Owned Businesses
Online discussions and one-on-one interviews established a clear view of minority-owned small businesses to facilitate optimized communication
Develop a Client-Centric Strategy
Executive interviews with CFOs and risk managers to uncover client defection drivers and improve service improvement strategy for a B2B insurance carrier.