Case Studies

See our work in action through these case studies featuring a synopsis of the client ask, W5’s approach, and how study results helped our clients meet strategic objectives for their organization.

W5 11/14/25 W5 11/14/25

Unique Consumer Journey Maps

Conducted online discussion groups with three distinct caregiver audiences to build in-depth health journey maps to understand consumer experiences, inform future strategies for recruiting, and retain new employees and customers.

W5 1/9/22 W5 1/9/22

Map the Consumer Journey

A Consumer Journey Map detailed motivations, touchpoints, and barriers influencing consumers’ path-to-purchase for a premium apparel company