Case Studies

See our work in action through these case studies featuring a synopsis of the client ask, W5’s approach, and how study results helped our clients meet strategic objectives for their organization.

W5 4/22/25 W5 4/22/25

Prioritize Features and Benefits

A dual-phased research approach with ethnographic research and conjoint analysis established an understanding of how knife customers shop the category

W5 1/6/22 W5 1/6/22

Test Message Resonance with Teens

Focus groups uncovered details about motivations for vaping usage to inform refinement of messaging strategies that connect with teens

W5 1/4/22 W5 1/4/22

Empower Minority-Owned Businesses

Online discussions and one-on-one interviews established a clear view of minority-owned small businesses to facilitate optimized communication

W5 12/31/21 W5 12/31/21

Co-Creation for Product Innovation

Hybrid research provided insights for disposable product preferences, assisting client prioritization of concepts for refinement and further development

W5 12/20/21 W5 12/20/21

Develop a Client-Centric Strategy

Executive interviews with CFOs and risk managers to uncover client defection drivers and improve service improvement strategy for a B2B insurance carrier.