Case Studies

See our work in action through these case studies featuring a synopsis of the client ask, W5’s approach, and how study results helped our clients meet strategic objectives for their organization.

W5 4/22/25 W5 4/22/25

Enhance Retail Display Effectiveness

Optimized in-store displays by integrating customer feedback through online discussions, surveys, and in-person testing, enhancing shopper engagement and merchandising impact

W5 4/22/25 W5 4/22/25

Prioritize Features and Benefits

A dual-phased research approach with ethnographic research and conjoint analysis established an understanding of how knife customers shop the category

W5 1/9/22 W5 1/9/22

Map the Consumer Journey

A Consumer Journey Map detailed motivations, touchpoints, and barriers influencing consumers’ path-to-purchase for a premium apparel company

W5 1/8/22 W5 1/8/22

Guide Product Launch Strategies

An attitudes & usage survey developed a powerful foundation of CBD consumer insights, including strategic opportunities and future category innovation

W5 12/31/21 W5 12/31/21

Co-Creation for Product Innovation

Hybrid research provided insights for disposable product preferences, assisting client prioritization of concepts for refinement and further development

W5 12/21/21 W5 12/21/21

Pursue Agile Innovation

W5 12/18/21 W5 12/18/21

Assess the Power of Green Messaging

W5 12/14/21 W5 12/14/21

Cultivate Empathy to Inspire Campaigns