Case Studies
See our work in action featuring the client ask, W5’s approach, and how results helped our client meet strategic objectives for their organization.
Featured Case Studies
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Category (Study) Filter
- Advertising Agency
- Attitude & Usage Research
- Audience Profiling
- B2B
- Brand Equity Explorations
- Brand Health Assessment
- Brand Positioning
- Co-Creation
- Concept & Message Testing
- Conjoint Analysis
- Consumer Journeys
- Design Driven Deliverables
- Dinner Groups
- Ethnographic Research
- Ethnography
- Focus Groups & IDIs
- Global
- Personas
- Price Sensitivity Research
- Product Development
- Segmentation
- Strategic Tracking
Prioritize Features and Benefits
A dual-phased research approach with ethnographic research and conjoint analysis established an understanding of how knife customers shop the category
Map the Consumer Journey
A Consumer Journey Map detailed motivations, touchpoints, and barriers influencing consumers’ path-to-purchase for a premium apparel company
Co-Creation for Product Innovation
Hybrid research provided insights for disposable product preferences, assisting client prioritization of concepts for refinement and further development
Navigate Brand Acquisition
Leveraged quantitative consumer research to uncover feature preferences and price sensitivity to guide product design and retail expansion for a heritage outdoor brand.
Cultivate Empathy to Inspire Campaigns
Virtual ethnography and behavioral science to develop consumer personas and inform messaging and product strategy for a home security company.
B2B Consumer Journey Mapping
Digital diaries and in-depth interviews to map the customer journey and inform positioning strategies for a global B2B manufacturer.