Case Studies

See our work in action through these case studies featuring a synopsis of the client ask, W5’s approach, and how study results helped our clients meet strategic objectives for their organization.

W5 4/22/25 W5 4/22/25

Guide Brand and Product Development

Assessed parent perceptions of a new children’s snack line, uncovering key insights into brand and packaging appeal that guided the product’s market growth

W5 4/22/25 W5 4/22/25

Identify Personas for Cross-Team Use

Built rich consumer personas by uncovering lifestyle drivers, helping guide product development and strategic planning across agency partners

W5 12/28/21 W5 12/28/21

Unpack ‘Fresh’ for Baked Goods