Case Studies

See our work in action through these case studies featuring a synopsis of the client ask, W5’s approach, and how study results helped our clients meet strategic objectives for their organization.

W5 4/22/25 W5 4/22/25

Creative Test to Influence Travelers

Tested creative executions across key markets, offering insights into perception, message effectiveness, and engagement, which refined the brand's advertising strategy

W5 12/30/21 W5 12/30/21

Attract Millennials

Iterative research allowed a state-funded travel bureau to apply initial audience reactions in real time, reducing the timeline for campaign review and refinement

W5 12/22/21 W5 12/22/21

Launch a Successful Loyalty Program