Case Studies
See our work in action featuring the client ask, W5’s approach, and how results helped our client meet strategic objectives for their organization.
Featured Case Studies
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Category (Study) Filter
- Advertising Agency
- Attitude & Usage Research
- Audience Profiling
- B2B
- Brand Equity Explorations
- Brand Health Assessment
- Brand Positioning
- Co-Creation
- Concept & Message Testing
- Conjoint Analysis
- Consumer Journeys
- Design Driven Deliverables
- Dinner Groups
- Ethnographic Research
- Ethnography
- Focus Groups & IDIs
- Global
- Personas
- Price Sensitivity Research
- Product Development
- Segmentation
- Strategic Tracking
Enhance Retail Display Effectiveness
Optimized in-store displays by integrating customer feedback through online discussions, surveys, and in-person testing, enhancing shopper engagement and merchandising impact
Track Brand Awareness and Equity
Brand health survey across targeted industries to assess awareness, competitive positioning, and advertising effectiveness for a major mutual insurance company
B2B Consumer Journey Mapping
Digital diaries and in-depth interviews to map the customer journey and inform positioning strategies for a global B2B manufacturer.
Dinner Groups to Inspire Optimization
Mobile ethnography and dinner discussions to uncover fine diner beverage decision-making and inform menu and service strategies for an alcoholic beverage provider.
Foundational A&U to Guide Launch
Consumer attitudes and usage survey among consumers to uncover category drivers, barriers, and purchase motivations for a CPG brand preparing to launch a CBD product.
