Case Studies
See our work in action featuring the client ask, W5’s approach, and how results helped our client meet strategic objectives for their organization.
Featured Spotlight Studies
Case Studies
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Category (Study) Filter
- Advertising Agency
- Attitude & Usage Research
- Audience Profiling
- B2B
- Brand Equity Explorations
- Brand Health Assessment
- Brand Positioning
- Co-Creation
- Concept & Message Testing
- Conjoint Analysis
- Consumer Journeys
- Design Driven Deliverables
- Dinner Groups
- Ethnographic Research
- Ethnography
- Focus Groups & IDIs
- Global
- Personas
- Price Sensitivity Research
- Product Development
- Segmentation
- Strategic Tracking
Cultivate Empathy to Inspire Campaigns
Virtual ethnography and behavioral science to develop consumer personas and inform messaging and product strategy for a home security company.
Re-design the In-Aisle Experience
Online discussions with Millennials and Boomers to test campaign concepts for transitioning an oral care product into the health and wellness category.